Machinery Auctioneers enters the National spotlight with PBR (Professional Bull Riders) World Finals Sponsorship

Blake TaylorIn The News, Machinery Auctioneers "Little Joe"

Las Vegas, Nevada (November 4, 2016)
In a bold move Machinery Auctioneers doubles down with its marketing efforts by partnering up with the (Professional Bull Riders) PBR World Finals in Las Vegas, NV. This years version of the World Finals are held at the new state of the T-Mobile Arena and will be broadcasted all over the world via CBS Sports Network and CBS November 2nd – 6th. The second part of the promotion includes the company’s animal athlete; “Machinery Auctioneers Little Joe”, one of the PBR’s premier bucking bulls which will be in tonight’s line up. Little Joe is ranked in the top 25 of 300+ of the PBR’s bucking bulls.
The sponsorship with the PBR is something that Machinery Auctioneers owner Terry Dickerson believes will develop new business by exposing their brand to a very targeted and global audience. Marketing elements included with the PBR sponsorship are display booth on the main concourse of the Arena allowing fans to interact with Machinery Auctioneer staff as well as receive autographs from top PBR Bull Riders. Also part of the package are multiple 30 second commercials on the CBS / CBS Sports Network Broadcast on Thursday – Sunday night as well as on screen graphics promoting the Machinery Auctioneers “Match Up” of the night. Fans attending the event live will hear public address announcements and see Machinery Auctioneers logos on the electronic signs that wrap all around the Arena.
“We are thrilled to be part of the PBR World Finals, the PBR fan base fits in great with the demographics of our customers”, said Machinery Auctioneers owner Terry Dickerson. “We have a completely different marketing vision than everyone else in our industry, we are doing things like the PBR Finals for not only our customers that consign their equipment to us but so our buyers know that our auctions will be full or big trucks, construction machinery and oil field equipment the next time they attend an auction.”said Dickerson.
About Little Joe – The Bull: Machinery Auctioneers Little Joe, is a partnership between the Dickerson family, their business partner Lloyd Tausch in conjunction Tad & Jesse Beck of Rocking I Rodeo Company. Little Joe is currently ranked 23rd in the PBR standings and is anything but little, tipping the scales at 1,650 lbs. Little Joe is a 7 year-old Bucking Bull that comes from an impeccable pedigree, with his Father being the Legendary Bull “Little Yellow Jacket”.
About Machinery Auctioneers: Established in 2010, Machinery Auctioneers has grown from $500,000 in sales and is on target to surpass $50,000,000 in 2016. This growth was made possible by the hardworking, enthusiastic professionals with decades of experience in the heavy equipment and auction industries. Their dedication and core values provide a top-notch buying and selling experience, making the entire process easy for both our buyers and sellers. Machinery Auctioneers is proud to offer an unsurpassed level of attention and a personal touch to the auction business that no one else can. On site buyers and online buyers from across the globe can feel confident that each item they purchase will match the description that was provided as we clearly spell out each and every item and its condition. Find out more about Machinery Auctioneers and their upcoming auctions by logging on to our website at